Floor Research
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Overview
Understanding the situation on the store floor where goods are displayed will provide a barometer of the product trend and the level of focus of the seller. In addition, knowing how the product is sold will clarify the sales promotion status and focused measures of competitors.
is particularly difficult for the head office in Japan to grasp how products are sold overseas and the actual sales prices in stores, so it is necessary to conduct fixed point observations continuously. With the store observation skills we have cultivated over the years, we are able to identify trends of sales methods, product perceptions, product appeal points, and sales methods in each channel, as well as observe consumer purchasing behavior onsite (in stores) from a professional perspective and report real information in stores in a timely manner. -
Target country
Japan, U.S.A., India, Europe (Germany, U.K., France, Italy, etc.), ASEAN (Thailand, Vietnam, Indonesia, Philippines, etc.), Australia, Middle East, African countries, China, Taiwan, South America, Bangladesh
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What we can solve
1) We aim to check the display status of products in the store.
2) We aim to check the appeal method of a product and its store selling price.
3) We aim to confirm the content of tools and POP used for products.
4) We aim to confirm the purchasing behavior of consumers.
5) We do not know what consumers are thinking and looking at when they are shopping.
6) We aim to confirm the methods used by sales staff to recommend products, the content of customer service, basic sales talks, and the tools they use.
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Interview method and target peereson of interview
Research methodology:
Store visits by researcher
Subject of in-person interview:
・Retail stores
・Restaurants
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The scope of industry and field
B2C companies, startup companies, SMEs
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Survey item (example)
1. in-store observation research...
We conduct a research to confirm the current sales methods, such as sales displays, prices, and sales promotions. We will provide a summary report based on storefront photographs.We will clarify the actual situation, including the company's own products and competitors' products, such as the method of sales talk.
2. Mystery shopper survey...
Our shoppers visit stores in the same way as regular customers, and conduct surveys of customer service, product lineup, product quality, store facilities, employee sales skills, etc.
3. Store price survey...
Our researchers visit stores to investigate actual sales prices, discounts, promotions, and other information.
4. Buyer Tracking Surveys...
We recruit potential candidates in advance, and ask them to shop freely in the store. The researcher follows the shoppers and checks their in-store behavior "step by step" and conducts depth interviews to understand the background of their behavior and gain insight into their behavior.
5. Customer flow survey...
We check how customers move around the store, how long they stay in the store, and how long they stay in front of the shelves. Extract the correlation with other categories, layout, and shelf allocation issues. -
Cost
start at 150,000 yen
*We will make a proposal according to your company's budget and requirements.
Please use the "Inquiry Form" for more details.
