B2C Research

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Research_B2C

Distribution channel and business channel
research/understanding industry market

  • Overview

    It is a very important first step for marketing to know the market before expanding into a new market.
    If you cannot demonstrate the superiority of your product at every step of the distribution channel, the value of your product will not be properly communicated to the consumer, which could lead to a loss of sales.
    We aim to understand the state of the overall market and the distribution scene through gathering information by desk research with our on-site researchers and by interviewing buyers at the headquarters of retail distribution channels, wholesalers (distributors) in charge of purchasing, and sales managers.

  • Target country

    Japan, U.S.A., India, Europe (Germany, U.K., France, Italy, etc.), ASEAN (Thailand, Vietnam, Indonesia, Philippines, etc.), Australia, Middle East, African countries, China, Taiwan, South America, Bangladesh

  • What we can solve

    1) We aim to know basic information about the industry, market overview, size, etc.

    2) We aim to know about the basic demographic composition, lifestyle, and culture of foreign countries.

    3) We aim to know about regulations of each country.

    4) We aim to know about the distribution structure.

    5) We aim to understand the buyers' purpose, ideas, sales methods, and focus of each distributor.

    6) We aim to understand the evaluation of each manufacturer.

    7) We aim to know the status of utilization of signage, measures, tools, and POP that you want us to implement on the sales floor.

  • Interview method and target peereson of interview

    Survey method:
    Interviews

    Subjects:

    ・Headquarter buyers of retail distribution channels of Dgs, GMS, SM, and CVS.

    ・Persons in charge of EC channel.

    ・Purchasing staff and sales managers of wholesalers. ( distributors)

    ・Purchasing staff and menu developers of food and beverage chains.

    ・Persons in charge of menu development for retail chains.

    ・Intellectuals in the local retail and distribution industry.

  • The scope of industry and field

    B2B companies, B2C companies, startup companies, service industry

  • Survey item (example)

    ● Distribution channel and business channel research...
    We identify the following for chain headquarters buyers, wholesalers, and restaurant chain buyers

    1.customer trends

    2.Category sales status and growth rate compared to last year

    3.Focused products and the reasons

    4.Evaluation of each manufacturer from the perspective of product recruiters
    ∗Evaluation of products
    ∗Evaluation of menu development
    ∗Evaluation of sales proposals
    ∗Evaluation of rebates and various terms and conditions
    ∗Evaluation of in-store measures, tools and POP placement
    ∗Evaluation of promotions

    5.Proposals expected from the manufacturer

    6.Priorities when introducing products

    7.Requests for various types of manufacturer support (provision of tools, dispatch of rounders, dispatch of helpers, etc.)

    8.Future sales policy and target strategy

    9.Area-specific strategies


    ● Market understanding of the industry...

    1.Market overview of specific industries and products
    ・Market trends, industry structure, and major players in specific industries and target products
    ・ Profiles and trends of leading companies
    ・Global and Japanese companies' market entry trends and strategies, etc.

    2.market analysis
    ・Market entry opportunities and risks for Japanese and foreign firms
    ・Evaluate the market effectiveness of your business model and the market potential of your products.
    (verification of your business model by experts, evaluation of products by potential customers, etc.)

    3.Hearings with government agencies
    ・Basic government policies in the market in question
    ・Future measures to be taken, foreign investment restrictions, etc.


    ●On-sited inspection tours...

    1.Visits to commercial facilities, restaurants, and factories in major urban areas

    2.In-person visits to food service companies, suppliers, etc.

    3.Visits and inspections of popular local restaurants and activity spots

  • Cost

    start at 200,000 yen
    *We will make a proposal according to your company's budget and requirements.
    Please use the "Inquiry Form" for more details.

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