Consumer Research
-
Overview
Even if you know the country, it is the local consumers who actually buy products.
We clearly grasp the actual situation of local consumers through a variety of methods.
In addition to our extensive research experience and know-how, we offer various types of research services to meet your needs.
We propose the most appropriate research and analysis methods to solve your marketing issues through our menu of quantitative and qualitative research. -
Target country
Japan, U.S.A., India, Europe (Germany, U.K., France, Italy, etc.), ASEAN (Thailand, Vietnam, Indonesia, Philippines, etc.), Australia, Middle East, African countries, China, Taiwan, South America, Bangladesh
-
What we can solve
1) We don't know the eating culture and lifestyle of other countries.
2) We don't know what kind of houses they live in, what kind of values they have, what kind of life they live.
3) We aim to know deeply about psychology for a special target group
4) We aim to know the needs of consumers.
-
Interview method and target peereson of interview
Research methodology:
in-person, group, remote, telephone, SNS
Subjects:
・Consumers of various demographics -
The scope of industry and field
B2C companies, startup companies, SMEs
-
Survey item (example)
1.Visiting home (home visit) survey ...
We go to the target person's home and take a survey while taking pictures of their daily life.
2.On-site survey (CLT) ...
We collect quantitative data by gathering the target group at the site. We can conduct simple test surveys such as product trials, tasting, tasting, etc., as well as evaluation tests of products and advertisements after commercialization, and comparison tests with competing products.
3.exit surveys...
We conduct a survey of customers immediately after their purchase. We clarify the behavior and insights before visiting the store, during the visit, and at the time of purchase. We also understand shelf allocation, POP evaluation, etc.
4.group interview...
A moderator interviews a small group of subjects (about 6 to 8 people per group) in a round-table discussion format, and captures their deep psychology through their answers (comments). In recent years, this type of research is increasingly being conducted remotely.
5.One on One Research
One-on-one interviews are conducted. In recent years, it is increasingly conducted remotely. -
Cost
start at 150,000 yen
*We will make a proposal according to your company's budget and requirements.
Please use the "Inquiry Form" for more details.
