B2C Research

1) How do competitors view the market? I want to know what their next strategy will be.

2) I want to know the details of competitors' business plans, R&D, production systems, manufacturing costs, and personnel allocation.

3) I want to know the competitor's sales strategy (by country, area, and channel) and specific tactics.

4) I want to conduct a SWOT analysis of competitors' strengths, weaknesses, etc., and analyze how I can compete and battle with them.

5) I want information to develop sales and marketing strategies and product service strategies.

6) I want to promote plans for new business and new products.

7) I Want to safely execute plans for M&A, business alliances, capital tie-ups, etc.

8) To gain an overview of the salary structure, HR-related regulations, organization, business plans, strategies for other companies in the same industry.

9) To identify a competitor's business partners, supply chain, sales by client, etc.

10) We would like to establish or revise employment regulations, benefit programs, reward and penalty systems, etc.

Research method: Interviews

Target respondents:

・Key personnel such as managers and supervisors of the target companies

・Marketing personnel

・Sales representatives

・Senior management

・Investors

・Industry organizations and representatives of associations.

1. Basic Information

・Corporate Profile, Basic Information

・History of the Company

・List of subsidiaries and branches

2. Sales Status

・Sales by location/year/month

・Sales by product/price range

・Sales by sales channel, etc.

・Financial Information

3. Organizational Structure

・Personnel and organizational composition

・Organizational structure (organization chart) Current strategy and future direction / Details of organization chart which is not disclosed to the public / Personnel by location

・Sales organization New development tactics / Sales office personnel allocation / Organizational structure and chain of command / Sales quota system / Sales training system

4. Sales Strategy

・Sales strategy: Understand current strategy and future direction of competitors.

・Major Customers

・Main sales products

・Competitive products: product performance / fee structure / quality of products and services / after-sales care system / reputation of distributors / user evaluation

・Distributor policies: terms and conditions of distributor contracts, terms and conditions of trade, number of distributor contracts, strategies by region

・Area strategy, status of area expansion

・Price strategy and price analysis

・Advertising: Mass media usage/Internet advertising/exposure/expenditures

・Overall sales analysis

5. Research and Development (Product Development)

・R&D organizational structure (personnel/development sites)

・R&D budget

・Direction of future product development

6. production system, manufacturing cost structure

・List of manufacturing factories and basic information, production facilities, list of owned facilities

・Production status and production volume trends (for the past two years)

・Factories (production facilities, personnel, utilization rate, actual OEM status)

・Annual production capacity (by product)

・Annual production capacity (by product) ・Production personnel (organization chart)

・Listing of suppliers

・Cost structure of competing products

・Quality control system and its efforts

・Product cost analysis

・Comprehensive production analysis

7. Logistics Strategy

・Understanding of logistics system and network

・Strategies for Logistics efficiency and cost reduction

8. Human Resources and Organization Strategy

・Salary: Base salary and promotion system/salary structure/rewards and incentive system

・Recruitment: Recruitment strategy / Recruitment branding policy / Headhunting

・Non-regular employment: Temporary staff employment status / Contract employee status / Part-time employee utilization status / Full-time employee promotion system

9. Sales Status

・Store displays, product knowledge of sales staff, relationship with mass merchants

・Competition elimination strategy

・In-store sales promotion strategy, collection of sales techniques, quality of complaint handling

10. New business entry analysis

・Calculation of the size of the market to be entered

・Market share of competing products

・Location of the stores

・Distribution channels, influence in industry associations

・Potential for customers to switch products.